The important thing to remember when gathering evidence is that the more evidence the better - that is, the more evidence you gather to demonstrate your skills, the more confident an assessor can be that you have learned the skills not just at one point in time, but are continuing to apply and develop those skills (as opposed to just learning for the test!). Furthermore, one piece of evidence that you collect will not usualy demonstrate all the required criteria for a unit of competency, whereas multiple overlapping pieces of evidence will usually do the trick!
From the Wiki University
What evidence can you provide to prove your understanding of each of the following citeria?
Collect information on the internal business environment
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Core activities, customer base and strategic direction of the business are identified and documented Completed |
Evidence:
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Information on current marketing performance and successful or underperforming products or services is accessed and analysed Completed |
Evidence:
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Current capabilities and resources are determined and documented Completed |
Evidence:
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Collect information on the external business environment
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Information on expected growth or decline of demand for financial products and services and associated risk factors is collected and analysed Completed |
Evidence:
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Projected changes in economic activity, labour force, population and other factors that may affect business are identified Completed |
Evidence:
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Information on comparable products and services in the market is collected and analysed Completed |
Evidence:
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Emerging trends in the market are identified and assessed Completed |
Evidence:
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Analyse data collected
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The reliability and validity of data collected is established and information collected on the internal and external environment analysed, using appropriate methods, and documented Completed |
Evidence:
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Results of the analysis are presented in a format that may be used to guide marketing decisions Completed |
Evidence:
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Identify opportunities for financial products
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Based on data collected, opportunities for financial products and services are identified and a range of options developed Completed |
Evidence:
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Options are justified on the basis of analysis of information collected Completed |
Evidence:
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Determine viability of options and present results to appropriate personnel
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Options identified are reviewed against existing products and services and assessed against the organisation's capacity to deliver the financial products or services Completed |
Evidence:
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Viability of each option is assessed based on data collected Completed |
Evidence:
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Results of investigation and analysis are presented in a clear concise format to appropriate personnel to assist in decision making Completed |
Evidence:
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